Proof, market by market
Case studies: what our representation model actually delivers
Every claim on this site is backed by a published mandate. Here's where we show the work.
Why we lead with case studies, not slogans
Tourism boards evaluating an agency need evidence of delivery, not adjectives, so every page on this site links back to a documented mandate you can check against public sources where available.
Choosing a representation agency for the French market is a high-stakes decision: budgets are annual, results take months to show, and switching partners mid-cycle costs momentum. That's why we built this hub around specific, sourced mandates rather than generic claims about reach or expertise.
Each case study below covers a real client relationship, some running for a single campaign, others sustained over several years, and states clearly what was delivered: press coverage, advertising value equivalency, social engagement, or trade activation figures. Where a figure isn't yet fully consolidated, we mark it as such rather than presenting it as final.
What you'll find in each case study
Each case study follows the same structure: context, what we did, and what changed, so mandates are easy to compare across destinations.
- The client's starting point and objective on the French market
- How our three-step representation model was applied to their mandate
- The measurable results: media coverage, AVE, engagement or trade figures
- A link to the full French-language case study for further detail
Featured mandates
Start with Madeira, the Dominican Republic and South Korea × Benelux, three mandates that show press, influence and trade activation in practice.
3,993,547 €
Madeira: advertising value equivalency (AVE) in one yearMadeira case study, travel-insight.fr 178
Madeira: press coverage items in one yearMadeira case study, travel-insight.fr 358 M
Madeira: potential contacts reachedMadeira case study, travel-insight.fr 255
South Korea × Benelux: travel professionals registered for the trade contestSouth Korea case study, travel-insight.fr
Case studies
Madeira Promotion BureauMadeira: press relations and influence across four French-speaking marketsSince May 2024, Madeira Promotion Bureau has trusted us with press relations and influencer marketing across the four main French-speaking markets in Europe.
Dominican RepublicDominican Republic: a three-year plan to become a top-of-mind destination in FranceA three-year mandate combining trade, press relations and social media to grow the Dominican Republic's standing on the French market.
Tourism MalaysiaMalaysia: a social media programme built to correct misconceptionsA dedicated social media programme for the French market, built to close the gap between what French travellers assume about Malaysia and what the destination actually offers.
San MarinoSan Marino: putting a lesser-known destination on the map in FranceA press relations and influence programme built to introduce San Marino to French travellers who barely knew the destination existed.
Korea Tourism Organization × BeneluxSouth Korea × Benelux: "The Masked Traveler" trade programmeA 2024 trade programme, "The Masked Traveler", built to train Benelux travel professionals to sell South Korea with confidence.